In the Media
Omni 3.0 - Generative AI - 2024
Introducing the power of AI to the Omni insights platform. Allowing marketers the ability to make more informed and efficient decisions for their client’s campaign and making Omni a truly smart outcome based experience.
PR Newswire: "With Omni Assist, Omnicom Leverages…"
Omni Insights Platform Launch - 2018
Omni will help the network of agencies work, collaborate and deliver value across generating insights, audience building, channel planning, creative development and message distribution. Omnicom said the platform will continuously measure and optimize all activities around client performance “at every step of the consumer journey.”
AdWeek: “Omnicom Launches Marketing…”
Content Inspiration. Annalect Labs - 2017
Prototype allowing analysts, planners, creative leads to take a deep dive into understanding trends their clients' target markets to better target and craft their messaging and advertising. This prototype has since been transitioned into the product roadmap for development and later, official rollout.
"AUBI" Chatbot. Annalect Labs - 2017
Chatbot technology created to make Annalect’s data more readily available to anyone within Omnicom. Offer the ability to run tasks and offer information with ease and transparency.
Adweek: "Omnicom’s New Chatbot Arms Its Network of Agencies With More Data and Analytic Tools"